Troy Kelly

Things I’ve written down

What I learn on the job ends up here - startups, infrastructure, security, and the occasional argument. There’ll be more as Production City, Conspect and r6y give me new material.

8 posts, July 2020 to May 2023

You can also ask the blog a question and get an answer with citations, or browse by topic.

2023

  1. Data rooms for early-stage startups

    What investors expect in due diligence, what founders get wrong, and how to choose a data room before you need one.

2022

  1. Why we should all fight for equality and acceptance for the LGBTQIA+ community

    On IDAHOBIT, and why the fight for equality belongs to everyone.

  2. The risks of using secrets for security

    Secrecy makes a poor foundation for security. Where secrets fail, and what to build on instead.

2020

  1. Why no-reply email could get you in trouble

    Sending private information to an address that can never answer back carries legal risk most teams ignore.

  2. Cut out clearing cookies

    If your support team tells customers to clear their cookies, you have a product bug wearing a support script.

  3. Working from X

    I never rated remote work until Covid forced the experiment. The results changed my mind.

  4. Do influencers need a studio?

    Every content creator hits a point where the bedroom setup caps their growth. How to know when.

  5. The rush to machine learning for a startup

    Plenty of startups build their premise on ML before they have the data or the need. Where to start instead.

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