Troy Kelly

Writing on startups

Writing on building companies — data rooms, the rush to machine learning, and where early-stage founders actually get stuck.

Writing

2 posts, July 2020 to May 2023

2023

  1. Data rooms for early-stage startups

    What investors expect in due diligence, what founders get wrong, and how to choose a data room before you need one.

2020

  1. The rush to machine learning for a startup

    Plenty of startups build their premise on ML before they have the data or the need. Where to start instead.