iWhat? Perhaps iInternetPDACellPhonePod

It would appear that Apple has picked a fight that many legal commentators are saying can not be won. As I said yesterday, I thought it strange that Apple would choose to name their new portable device the iPhone as Cisco owns the trademark on it.

When Steve Jobs announced it, Apple and Cisco were in negotiations to allow the use of the iPhone name, with both companies working to ensure that the devices were inter-operable, and that from a marketing point of view there was a clear separation of the devices in the eyes of the end users. Jobs decided differently…

Originally the Trademark of Infogear Technology, Cisco purchased that company and all their IP in 2000 – inheriting the iPhone trademark. The registration of the iPhone trademark dates back to 1996, predating all of the iApple products.

It was amusing to see that in the keynote Jobs made such a point of the patents on the iPhone, clearly displaying his perceived importance of intellectual property.

Agree, disagree? Tell somebody!

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