I love the contextual advertising approach that has been made famous and common-place by Google. I think it is the best kind of advertising around at the moment. I appreciate that the advertising is targetted to me, and unlike some others am not too worried about “big brother” knowing what I am looking at to deliver a better service.
What I am concerned about however is the ammount of advertising “SPAM” that is now appearing in Google’s contextual advertising. A lot of the ad’s I have clicked on recently have just taken me to a holding page, with … more Google ad’s. A lot of these sites have some crap content down the bottom of the page – but there is no value in them at all. They don’t provide any of the information that their advertisment suggests, and they are a complete waste of time.
I think Google needs to act swiftly to stop this sort of thing or else they will dramatically devalue a great system
The Google Getting Spammed by Troy Kelly, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
